Sometimes the best strategies have less to do with what you should be doing, and are more about the things you should not be doing. For example, it should be pretty obvious to most people that when playing Texas Holdem, nobody should hold their hole cards so that the business side faces their opponents. Another thing that should be considered a poker no-no is that if you find yourself at the table with UFC Champion Forrest Griffin, it would be best not to go tilt. These are some obvious examples of what not to do. One of the less apparent things that people should think twice about is playing multiple tables online.
Anybody who grew up watching Mutual of Omaha's Wild Kingdom knows that when lion hunts it doesn't just randomly throw itself on rampaging herd of water buffalo in the hopes that the ton and a half herbivore will just simply throw up the white flag and start pointing out where the best meat is. Lions always try to isolate their prey, and go after the one who is most likely not to get up when they knock it down. They rarely let their egos get to them and go after the biggest, most angry looking one in the bunch.
If you have a pair of Aces in your hand, and another one falls on the turn, you will probably be putting in the sort of bets that you hope somebody calls in the hopes of getting the poor saps at the table to add to a pot that will ultimately be in neat little stacks in front of you. Any poker book that talks about this sort of action should include that type of value betting in a chapter entitled "Duh". If in this situation you are thinking, "I hope they call my bets", and one of your opponents is looking at the King on the board like starving man eyeing a bucket of chicken, then you have mastered the concept of thin value betting.
The late position at a Holdem table is often one that is played on auto-pilot. A common scenario before the flop goes as follows: The Blinds through their money to the center of the table and people in the early and mid positions either call or fold. The late position players try to steal the blinds by raising and ferreting out who has a real hand, and who is just kidding themselves. That above scenario is an example of conventional wisdom. Anybody who is familiar with conventional wisdom knows that it is the mother-in-law of logic.
Taking liberties with the dead is something that most associate with Mary Shelly's Dr. Frankenstein or Marilyn Manson's love life. It is also a strategy that involves players attacking the dead money at the table. The obvious part to this strategy involves attacking the blinds. The people who are forced to make a bet at the beginning of a hand have to put the money in regardless of what cards they are holding in their hand. In a large percentage of circumstances these people just wind up folding at some point and losing their bet.
While going off early is probably not a good formula for rocket science, it is something that can be exploited when it happens during Texas Holdem. There are a lot of players out there who, like the amateur rocket scientist, find themselves going off early. You will see that a lot of players will show some severe aggression pre-flop and post-flop, but when they get to the turn it will seem as though they have shot their wad, and have nothing left in the tank.
Sometimes the communication in poker can be extremely subtle and more than a little confusing. Mixed signals abound. Yes can mean no, no can mean maybe, and maybe can mean go soak your head. So what is a player making the minimum raise in a hand of No Limit Holdem trying to say? If you don't know the player and are unfamiliar with his style and experience this sort of small raise means one of two things. It means either the player is inexperienced and has no idea what they are doing, or that the player is trying to generate some action at the table in order to get some big money for their hand.
There are a lot of members of the animal world who effectively communicate by displaying colors or markings. Squids behave like the deep sea equivalent of a mood ring by turning colors to reflect their mood. While in the human world we can't turn a brilliant shade of puce to express ourselves, a vigorous game of "I'll show you mine if you show me yours" usually gets the message across. People at a poker table can communicate subtle messages just by displaying cards, or in many other cases, failing to show them.
It happens to everyone: you will be sitting at the table with somebody who seems to be telepathic. They put you on a hand correctly every time and always seem to get away with your pot. They might as well take your girlfriend, kick you in the clock weights, and steal your lunch money while they are at it. There are two ways to deal with this guy. You can either walk away and find a table where the most skilled player can only manage a monosyllabic vocabulary, or you can start playing badly.
We are all aware that bluffing is a huge part of the game of poker but getting caught up in trying to sniff out players who are trying to pull a fast one on you is one of those forest/tree things that doesn't really register with a player until an elm falls on their head. A player in a European tournament was in the big blind and holding a Q/K. The player under the gun was one who historically was a rather conservative player and only loosened the purse strings when they had a legitimate hand. That player put in a raise that was four times the big blind.